Campaign Communities Up to Date
A campaign of campaigns that connects with society through millions of impressions
How can an essential profession gain visibility, strengthen its social recognition and build an ongoing connection with the public?
This is the challenge we have addressed at Medina Vilalta & Partners for the General Council of Property Administrators’ Associations of Spain (CGCAFE), through the development of «Comunidades siempre al día» («Communities Up to Date»), a communication platform that gives all the valuable content created a new lease of life and brings multiple campaigns together under a shared strategy, identity and objective.
One overarching strategy, multiple campaigns
Rather than a one-off campaign, we have created a permanent communication ecosystem addressing the main issues affecting homeowners’ associations: taxation, sustainability, community living, maintenance, renovation, regulations, emergencies and many other aspects of everyday life.
The strategy combines branding, creativity, valuable content, strategic communication and digital campaigns with a dual objective: to provide society with useful, accessible information while highlighting the professionalism, effectiveness and essential role of qualified property administrators.
The project is built around an open digital platform that currently offers 32 free, topic-based guides, with new additions every month. It is complemented by awareness campaigns, communication resources and materials for professional associations throughout Spain.
A focused strategy that delivers results
The data collected up to September 15, 2026, highlights the reach and effectiveness of the initiative. In just under six months, we have achieved:
> More than 14,000 visits to the digital platform.
> More than 10,000 downloads of informational guides.
> More than 1,000 new contacts generated.
The campaign demonstrates its ability to sustain growth, generate interest and attract new audiences at a highly competitive cost, with an efficient use of advertising investment.
These results also show how an ongoing communication strategy, built around relevant content and a consistent visual identity, can significantly increase visibility, spark interest and build lasting relationships with target audiences.
Communicating to inform. Informing to create value.
At Medina Vilalta & Partners, we see communication as a strategic tool capable of transforming the way organisations engage with their audiences.
«Comunidades siempre al día» is an example of how an overarching strategy can turn multiple communication initiatives into a cohesive, recognisable and useful project that delivers tangible results.