Municipi 360
Municipi360: A brand for the digital transformation of local governments
Municipi360 is an initiative promoted by the Barcelona Provincial Council to help municipalities move towards a more innovative, efficient and transparent administration. Its goal is to integrate technology into public management in order to deliver high-quality services that are accessible, user-friendly and closer to citizens.
The project proposes a comprehensive —360-degree— vision of digital transformation for local governments, built on principles such as simplification, proximity, transparency and good governance. This holistic approach takes shape through a set of services and resources that support municipalities in areas including open government, digital services, data management, artificial intelligence and direct assistance to citizens in electronic procedures.
At Medina Vilalta we developed the visual identity and brand for the project with the aim of giving form to this ecosystem and communicating its transversal nature. The challenge was to create a brand capable of representing a complex institutional initiative while remaining clear, approachable and strongly oriented towards public service.
The brand concept is based on the idea of a global vision and the connection between services, administrations and citizens. The graphic system builds a flexible visual universe that clearly identifies the project while allowing the different areas of action within the Municipi360 ecosystem to coexist and evolve.
The result is an identity designed to communicate transformation, collaboration and public value, supporting municipalities in their journey towards modernization and digitalization.