Campaign Communities Up to Date
A campaign of campaigns that connects with society through millions of impressions
How can an essential profession gain visibility, strengthen its social recognition and build an ongoing connection with the public?
This is the challenge we have addressed at Medina Vilalta & Partners for the General Council of Property Administrators’ Associations of Spain (CGCAFE), through the development of «Comunidades siempre al día» («Communities Up to Date»), a communication platform that gives all the valuable content created a new lease of life and brings multiple campaigns together under a shared strategy, identity and objective.
One overarching strategy, multiple campaigns
Rather than a one-off campaign, we have created a permanent communication ecosystem addressing the main issues affecting homeowners’ associations: taxation, sustainability, community living, maintenance, renovation, regulations, emergencies and many other aspects of everyday life.
The strategy combines branding, creativity, valuable content, strategic communication and digital campaigns with a dual objective: to provide society with useful, accessible information while highlighting the professionalism, effectiveness and essential role of qualified property administrators.
The project is built around an open digital platform that currently offers 32 free, topic-based guides, with new additions every month. It is complemented by awareness campaigns, communication resources and materials for professional associations throughout Spain.
A focused strategy that delivers results
The figures recorded up to 15 September 2026 demonstrate the reach and effectiveness of the initiative. In just under six months, we have achieved:
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More than 10,000 visits to the digital platform.
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More than 9,000 downloads of information guides.
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More than 1,000 new contacts generated.
These figures are complemented by a consistently low cost per contact, demonstrating the efficiency of the advertising investment. The results show how an ongoing communication strategy, built around relevant content and a consistent identity, can multiply visibility, generate interest and build lasting relationships with key audiences.
Communicating to inform. Informing to create value.
At Medina Vilalta & Partners, we see communication as a strategic tool capable of transforming the way organisations engage with their audiences.
«Comunidades siempre al día» is an example of how an overarching strategy can turn multiple communication initiatives into a cohesive, recognisable and useful project that delivers tangible results.