TEA ASPERGER ASSOCIATION – GLOBAL BRANDING PROGRAMME
BRANDING PROGRAMME FOR THE TEA ASPERGER ASSOCIATION, WHOSE MISSION IS TO PROMOTE, DEFEND AND PROTECT THOSE AFFECTED BY ASPERGER SYNDROME AND ASD (AUTISM SPECTRUM DISORDER, SPANISH ACRONYM: “TEA”) AND TO PROVIDE SUPPORT TO THEIR FAMILIES.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY AND VISUAL SYSTEM.
CHALLENGE: To express the differentiating features of Asperger syndrome-ASD syndrome.
RESULTS: Stronger communication elements and increased visibility for the association.
SOLUTION: Creation of a strong, highly symbolic brand.
BRAND CONSTRUCTION: The resulting logo is a loudspeaker, which symbolises the association’s mission, given that its main objectives are to overcome the isolation of sufferers through effective integration and to increase recognition and awareness on the part of society.