LA XARXA GLOBAL BRANDING PROGRAMME
LA XARXA: RESTRUCTURING OF THIS FORMER RADIO CHANNEL INTO A NEW CONTENT HUB BY INCORPORATING LOCAL CATALAN RADIO AND TV BROADCASTERS.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To create a unique brand that can simultaneously serve the local Catalan radio and TV broadcaster brands to which it provides service.
To create a complete brand universe, visual system and all the different brand variants:
– Brand architecture (variants)
– Design and communication (offline and online)
– Vehicle fleet
– TV applications
SOLUTION: Integrate all local Catalan radio and TV platforms into a single image.
RESULTS: Creation of a widely accepted complete brand programme and repositioning the new network as a hub service provider.
BRAND CONSTRUCTION AND VISUAL SYSTEM: The resulting symbol is an X whose form can be widely applied both offline and online, such as for TV-related applications (bugs, idents, animation, photocalls, etc.). The brand can also adapt to the local TV or radio broadcaster it is serving by adopting its main colour. The same brand forms the visual system by using fragments from it with the corresponding colour range.