“Temps de Pèsols” and “Temps de Maduixes” in Maresme
The “Temps de Pèsols” and “Temps de Maduixes” campaigns in the Maresme region aim to promote and communicate the area’s popular and traditional gastronomic culture.
With the arrival of spring and the pleasant weather, throughout the months of March, April, May, and June, towns across the Maresme region host a variety of events to showcase these prized local products: peas and strawberries—highly valued in bo
th the kitchen and on the table.
At Medina Vilalta & Partners, we have developed two coordinated campaigns that enhance one another through hyperrealistic illustrative imagery and a comprehensive range of communication materials. These include print advertisements in leading magazines, content for social media, branded merchandise, visual identity elements, and an online booklet for each product, where we highlight both the participating restaurateurs and the producers of these unique local goods.
The campaign’s goal is to engage the local public, encouraging them to appreciate their culinary heritage, while also appealing to visitors from further afield by showcasing our traditions, the sustainability of our region, and the exceptional quality of Maresme’s peas and strawberries.
In addition to enjoying meals prepared by local chefs, both residents and visitors can take part in a variety of related activities, where the visual identity created by Medina Vilalta & Partners serves as the standard. These include fairs, traditional festivals, and more—opportunities to purchase fresh produce directly from local farmers, discover a wide range of artisanal products, and enjoy family-friendly entertainment and activities for all ages.