“Temps de Pèsols” and “Temps de Maduixes” in Maresme 2026
The Temps de Pèsols and Temps de Maduixes al Maresme campaign continues to promote and celebrate the region’s popular and traditional gastronomic culture, highlighting two of the Maresme’s most emblematic local products: peas and strawberries.
With the arrival of spring, throughout March, April, May and June, different municipalities across the Maresme organize activities, experiences and gastronomic initiatives to showcase these local products, which are deeply connected to the region’s identity, landscape and culinary tradition.
This year, the graphic campaign revolves around a universal and emotional concept: love. The main visual is built around two hyper-realistic hearts made from the campaign’s protagonists themselves — peas and strawberries — creating a visual representation that symbolizes affection for local produce, the land, its producers and local gastronomy.
The visual proposal unfolds through a coordinated range of communication materials, including print advertising, digital content for social media, branding elements, merchandising and informational materials, consolidating a coherent and recognizable visual identity for both campaigns.
The aim is to continue bringing Maresme’s gastronomy and food heritage closer to both local audiences and visitors, reinforcing values such as sustainability, seasonality, support for local producers and the exceptional quality of the region’s peas and strawberries.
Beyond the gastronomic experiences offered by participating restaurants, the campaign also supports fairs, markets, local festivals and family activities connected to the territory, turning the visual identity created by Medina Vilalta & Partners into the common thread of a shared experience that invites people to celebrate, discover and appreciate the Maresme through its most distinctive flavors.