Website MASIFILL Patrimonia
CREATION OF AN ONLINE BRANDING PROGRAMME: ONLINE PORTAL, ADVANCED SEARCH ENGINE, POSITIONING STUDY, ETC. FOR A REAL ESTATE GROUP WITH MORE THAN EIGHTY YEARS OF EXPERIENCE.
CHALLENGE: To create a functional online portal that makes searching easier in MASIFILL’s entire real estate catalogue in the province of Barcelona, while at the same time promoting the real estate group’s complete service portfolio.
SOLUTION: Creation of a corporate online portal that is in line with its own language and includes a search map, search engine according to town, area and type and structure that clearly and directly explains the company’s complete service portfolio: rental management, asset management, purchase and sale, community management, consultancy, operations and insurance. Implementation of a web positioning programme based on conducting a study on own keywords and analysing the most important competitors.
RESULTS: Excellent identification and positioning of the corporate online portal by its stakeholders. A website that is easy to use and extremely functional.