BRANDING OUR TRADE / TRADE ASSOCIATION OF PREMIÀ DE DALT
BRANDING FOR TRADE ASSOCIATION OF PREMIÀ DE DALT, AN ORGANISATION THAT DEALS WITH PROMOTING AND REVITALISING THE RETAIL AND SERVICE NETWORK OF THE TOWN OF PREMIÀ DE DALT IN THE MARESME.
CHALLENGE: To design a comprehensive branding programme: naming, branding, corporate identity and visual system.
SOLUTION: Creation of a name and brand that expresses the quality and proximity of local retail traders and also zero-km sustainability and innovation as present and future challenges.
RESULTS: Promoting communicative, identification and visualisation elements of the tasks undertaken by the association to promote local retail trade.
BRAND CONSTRUCTION: Based on a name that underlines the importance of local retail trade, the resulting brand is based on a combination of quality, as indicated by the shape of a ribbon (gift), and sustainability, as expressed by the colour scheme that was chosen.