GLOBAL BRANDING & COMMUNICATION PROGRAMME FOR THE FEATURE FILM ‘VOLVERÁS’
‘VOLVERÁS’ IS A FILM STARRING TRISTÁN ULLOA, UNAX UGALDE, ELIZABETH CERVANTES AND NEWCOMER JOANA RAÑÉ, BASED ON THE NOVEL ‘UN ENANO ESPAÑOL SE SUICIDA EN LAS VEGAS’ BY FRANCISCO CASAVELLA. THE FILM WAS SHOT CHRONOLOGICALLY IN BARCELONA WITH A HANDHELD CAMERA SO AS NOT TO IMPEDE THE WORK OF THE ACTORS. THE SOUNDTRACK WAS COMPOSED BY JAVIER NAVARRETE AND THE FILM WAS NOMINATED FOR THE GOYA AWARDS OF 2002 IN THE CATEGORY OF BEST ADAPTED SCREENPLAY.
CREATION OF A COMPREHENSIVE COMMUNICATION PROGRAMME: BRANDING, VISUAL SYSTEM, CREDITS, OFFLINE AND ONLINE COMMUNICATION, ETC.
CHALLENGE: To provide the feature film ‘Volverás’ with its own look.
SOLUTION: Promote and reflect the film’s unique values of authenticity, with a look marked by the absence of artificial lighting and the use of real ambient sound, etc.
RESULTS: Convert each graphic piece into a mouthpiece that can connect with and attract viewers.