LA MANGA CLUB SPORT & LEISURE RESORT GLOBAL BRANDING PROGRAMME
LA MANGA CLUB IS AN EXCLUSIVE TOURIST, SPORT AND RESIDENTIAL RESORT THAT MAKES THE MOST OF ITS MAGNIFICENT SETTING TO OFFER LUXURY, LEISURE AND SPORT ACTIVITIES.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, ETC.
CHALLENGE: To create a brand programme for this sport and leisure resort, the largest in Europe (five times the size of the Principality of Monaco) and to connect its various services and facilities with other agents in the complex.
SOLUTION: Design of a brand architecture that structures its field of action and communicates the values of exclusivity and unique experience.
RESULTS: Increased awareness of what the resort has to offer and promotion of the brand as a benchmark of quality.