VITRONET / GLOBAL BRANDING PROGRAMME
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, PACKAGING, OFFLINE AND ONLINE COMMUNICATION, WEBSITE… FOR A SPECIALISED CLEANING PRODUCT
CHALLENGE: To create a kitchen accessory brand of European quality and manufacture that is suitable for cleaning glass ceramic and induction cooktops.
SOLUTION: Conceptualisation of a brand with a very descriptive name and own visual language, which on the one hand draws us closer to the purpose of this tool and on the other hand addresses its distinguishing quality values. Formulation of a new website and packaging system.
RESULTS: Repositioning and increased recognition at point-of-sale.
BRAND CONSTRUCTION AND VISUAL SYSTEM: The visual system is based on a main idealised star shape, representing the value of European quality and manufacture and at the same time a symbol of brilliance that refers to the purpose of this kitchen accessory: impeccable cleaning. The symbol is complemented by a series of shapes and colours that place us in the range of this product’s uses.