BRANDING AND COMMUNICATION PROGRAMME FOR “INICIA’T” FAIR
CREATION OF A COMMUNICATION AND BRANDING PROGRAMME FOR AN INNOVATIVE CONCEPT FAIR PROMOTING AN INITIATION INTO THE WORLD OF SEAMANSHIP AND SEAFARING OCCUPATIONS.
BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, ETC.
CHALLENGE: To create a unique brand and highly identifiable visual system for a distinctive event with an innovative approach.
SOLUTION: Creation of a branding and communication system based on striking iconography and images.
RESULTS: Exponential visibility of the event and mass audience response.