TOURISM IN VENEZUELA HAS GROWN CONSIDERABLY IN RECENT DECADES, ESPECIALLY BECAUSE OF THE COUNTRY’S FAVOURABLE GEOGRAPHICAL POSITION, VARIETY OF LANDSCAPES, WEALTH OF FLORA AND FAUNA, ARTISTIC EXPRESSIONS AND PRIVILEGED TROPICAL CLIMATE, ALL OF WHICH MEANS THAT EACH REGION (ESPECIALLY THE BEACHES) CAN BE ENJOYED ALL YEAR ROUND.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To create a brand that can reposition a tourist destination.
SOLUTION: A clear and simple explanation of all the different sides to Venezuela.
RESULTS: Increased attractiveness and knowledge of tourism options in the country.
