A tourism promotion initiative driven by the Costa del Maresme Consortium and the “Products of the Land” Network of the Barcelona Provincial Council, taking place in five towns across the region —Teià, Montgat, Palafolls, Mataró, and Caldes d’Estrac—, specifically in their local markets, highlighting the local products available there, required a campaign that was clear, direct, and engaging.
This goal was achieved with a straightforward slogan, “Come to the market, taste the Maresme”, and a very illustrative image: a tote bag filled with local products.
The campaign has been launched mainly on social media and includes both general communication actions and specific initiatives for each town.
