Creation of a comprehensive brand program for the Technical Rehabilitation Office of Catalonia: branding, corporate identity, visual system, offline and online communication.
The Technical Rehabilitation Office of Catalonia, managed by the Council of Territorial Associations of Estate Administrators of Catalonia, will be in charge of managing part of the EU’s Next Generation Funds of nearly 480 million euros, with the ‘goal to rehabilitate more than 22,000 homes in 5 years. .
The iconography refers to a house, the asset protected by estate administrators, and to ITE (Technical Inspection of Buildings). We use the acronym OTRC to give more visibility and clarity to the brand and add Catalonia to enhance and project the territorial scope.