PREMIUM HOMES BY MASIFILL / GLOBAL BRANDING PROGRAMME
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE… FOR A NEW UPMARKET REAL ESTATE BRAND
CHALLENGE: To create a new real estate division brand that specialises in upmarket residential homes in the city of Barcelona and other major towns.
SOLUTION: Creation of a brand with its own language based on the design of an exclusive typeface and formulation of an elegantly simple visual language. Creation of entire online and offline brand universe.
RESULTS: Excellent brand identification by upmarket stakeholders.