PREMIÀ DE DALT GLOBAL BRANDING PROGRAMME
UPDATE AND RENEWAL OF THE BRAND FOR THE PREMIÀ DE DALT CITY COUNCIL.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To increase awareness and identification of the tasks carried out by the Premià de Dalt City Council.
To create a complete brand universe and all the different brand variants:
– Brand architecture (variants)
– Design and communication (offline and online)
– Vehicle fleet
SOLUTION: Creation of a brand architecture system that orders and identifies all sectors of the town.
RESULTS: Creation of an effective city brand and structuring of a brand architecture that helps to unite the different tasks, services and initiatives conducted by the City Council, while enabling the creation of unique brands and achieving increased identification.
BRAND AND VISUAL SYSTEM CONSTRUCTION: In order to connect all the areas of the City Council with the unique promotional brands of the town, we worked on a common and distinguishing feature such as the silhouette of Premià de Dalt’s coat of arms. The silhouette applied in different colours, as a container of the unique brands or as a mosaic of the promotional brands, is the identifying nexus and connecting thread in the entire brand architecture.
The visual system was complemented by an identifying footer to sign all the communications issued by the City Council and a colour system that helps to clearly identify its different policy areas.