COMMUNICATION & PACKAGING PROGRAMME FOR FONT DEL REGAS
REPOSITIONING OF A PRODUCT FORMAT THAT OFFERS PRACTICAL, COMFORTABLE BENEFITS, SUCH AS A COMPACT, STACKABLE DESIGN AND ERGONOMICS FOR OPTIMUM HANDLING AND TRANSPORT, AS WELL AS INCORPORATING THE PRODUCT’S VALUES.
CHALLENGE: To correct a decrease in sales and falling growth curve because of the emergence of 5- and 6-litre formats from competitors.
SOLUTION: Reposition the values that make Font del Regas water different, such as tradition, area and health, as well as modernisation and revitalisation of its image.
RESULTS: The product recovered its position and increased sales and shelf presence.