CENTRAL COASTAL RANGE FOREST-OWNERS’ ASSOCIATION – GLOBAL BRANDING PROGRAMME
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM AND ONLINE COMMUNICATION FOR THE CENTRAL COASTAL RANGE FOA, WHOSE MAIN OBJECTIVE IS TO PROMOTE THE MANAGEMENT OF FORESTS IN ORDER TO ENHANCE THEM, REDUCE THE RISK OF FIRE AND IMPROVE THEIR HEALTH.
CHALLENGE: To express in a clear, didactic manner the association’s task and scope of action.
RESULTS: Creation of an effective visual system.
SOLUTION: Creation of a simple yet unique brand that is very easy to recognise and identify and is highly symbolic.