VILAGARCÍA DE AROUSA CITY BRANDING PROGRAMME
VILAGARCÍA IS THE CAPITAL OF THE AROUSA ESTUARY AND SANTIAGO DE COMPOSTELA’S NATURAL PORT. ITS POPULATION OF MORE THAN 35,000 PEOPLE MAKES IT GALICIA’S EIGHTH LARGEST CITY.
CREATION OF A COMPREHENSIVE CITY BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, ETC.
CREATION OF A FUNCTIONAL BRAND CENTRE.
CHALLENGE: To create a new functional brand for the City of Vilagarcía de Arousa (Galicia’s eighth largest city) and to standardise all its applications and create a corporate brand centre.
SOLUTION: Design of a brand that encompasses tradition and modernity.
RESULTS: Increased awareness of the tasks that the Council undertakes in the city. Consistency and identification in all corporate applications. Quicker management processes and workflow and more efficient document management.