URBSOCIAL IS A EUROPEAN COMMISSION INITIATIVE WHOSE AIM IS TO CONTRIBUTE TO INCREASING SOCIAL COHESION AT LOCAL, REGIONAL AND PROVINCIAL LEVELS IN LATIN AMERICA.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To create a brand and communication for a social programme of international scope.
SOLUTION: Creation of a highly visual and colourfully expressive brand.
RESULTS: Creation of a communication and corporate identity system that has great applicability.
