URBAL IS A DECENTRALISED COOPERATION PROGRAMME THAT IS CO-FINANCED BY THE EUROPEAN COMMISSION AND AIMED AT PROMOTING THE ROLE OF WOMEN IN LOCAL DECISION-MAKING BODIES.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION AND PUBLISHING.
CHALLENGE: To reflect the objectives of the programme, which are to re-position women in political decision-making posts and create synergies between European and South American cities.
SOLUTION: Creation of a binding driving force concept.
RESULTS: Uniting and promoting strong communication between the two continents.
