RONDA VERDA
RONDA VERDA IS A SEMI-URBAN BIKE ROUTE THAT ENCIRCLES THE CITY OF BARCELONA AND ALSO PASSESS THROUGH THE TOWNS OF L’HOSPITALET DE LLOBREGAT, ESPLUGUES DE LLOBREGAT, CERDANYOLA DEL VALLÈS, MONTCADA I REIXAC, SANTA COLOMA DE GRAMENET AND SANT ADRIÀ DE BESÒS. IT ALSO HAS A VARIANT THAT EXTENDS THE ROUTE AND INCORPORATES THE CITY OF BADALONA.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, ETC.
CHALLENGE: To create a brand that can identify and indicate a 72-km route passing through seven towns.
SOLUTION: Promote the values of sport and environmental protection.
RESULTS: Creation of a highly iconic, identifiable brand that is to recognise and helps to link and unite the different sections of the circuit.