RACC BRAND CENTRE
ONLINE SOLUTION TO ADDRESS THE NEEDS OF THE MARKETING AND COMMUNICATION DEPARTMENT OF THE ROYAL AUTOMOBILE CLUB OF CATALONIA (RACC).
CREATION OF A UNIVERSAL CONSULTING TOOL BY OPTIMISING THE UPDATING AND INDEXING RESOURCES.
CHALLENGE: To structure and organise the entire RACC brand portfolio.
SOLUTION: Creation of an online system of bidirectional management (uploading and downloading) of all document formats. Implementation of an action protocol for advertising agencies, design studios, photographers, etc.
RESULTS: Increased operability of management processes and workflows and more efficient document management and knowhow structure in RACC.