BRANDING & COMMUNICATION PROGRAMME FOR NIGHTS IN THE PORT OF BADALONA
FOURTH FESTIVAL ORGANISED BY MARINA BADALONA, THE ADMINISTRATOR OF THE PORT OF BADALONA, IN COLLABORATION WITH THE BADALONA CITY COUNCIL AND VARIOUS CITY ENTITIES. JAZZ, CLASSICAL DANCE AND TRADITIONAL DANCES IN AN UNBEATABLE SETTING.
CREATION OF A BRANDING, OFFLINE AND ONLINE COMMUNICATION AND SIGNAGE PROGRAMME.
CHALLENGE: To attract spectators and visitors to the event, linking and strengthening the relationship of the inhabitants of Badalona with its port.
SOLUTION: Creation of a unique look that links the potential of the port of Badalona with the event’s theme.
RESULTS: Attracted a large crowd that was above all expectations. Rediscovery of Badalona’s port. The event has so far been staged four times.