THE JAZZ IN THE NIGTH FESTIVAL IS AN EVENING JAZZ EVENT THAT WAS LAUNCHED 18 YEARS AGO WITH THE IDEA TO RECOVER JAZZ AS A STABLE GENRE AND ALTERNATIVE MUSICAL ACTIVITY IN PREMIÀ DE DALT. IT HAS SINCE BECOME A LEADING FESTIVAL IN THE AREA AROUND BARCELONA.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION LINKED TO THE PORTFOLIO OF BRANDS OF THE PREMIÀ DE DALT CITY COUNCIL.
CHALLENGE: To create a unique brand that is nonetheless integrated into the town’s brand architecture.
SOLUTION: Integrate the name of the event into Premià de Dalt’s visual system.
RESULTS: Greater promotion and dissemination of the event.
