IRUN CITY BRANDING PROGRAMME
THE BIDASOALDEA CAPITAL, IRUN, IS A LIVELY, OPEN AND WELCOMING CITY, WITH A RICH AND UNIQUE HISTORY THAT DATES BACK TO ROMAN TIMES AND IT IS THIS, TOGETHER WITH ITS LONG PERIOD AS A BORDER TOWN, THAT MAKES IT UNIQUE.
CREATION OF A COMPREHENSIVE CITY BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, ETC.
CREATION OF A FUNCTIONAL BRAND CENTRE.
CHALLENGE: To create a new functional brand for the City of Irun, standardise all its applications and create a corporate brand centre.
SOLUTION: Design a brand that encompasses tradition and modernity.
RESULTS: Increased awareness of the tasks that the Council does in the city. Consistency and identification in all corporate applications. Quicker management processes and workflow and document management savings.