LABOUR INSPECTORATE OF CATALONIA
ON 1 MARCH 2010 THE CATALAN GOVERNMENT ACHIEVED A HISTORIC MILESTONE THAT HELD GREAT SIGNIFICANCE FOR THE STATUTE OF AUTONOMY OF CATALONIA IN TERMS OF LABOUR: IT RECEIVED THE EFFECTIVE TRANSFER OF POWER IN THE FIELD OF LABOUR INSPECTIONS. THE LABOUR INSPECTORATE OF CATALONIA (ITC) PROVIDES AN ESSENTIAL PUBLIC SERVICE OF THE CATALAN ADMINISTRATION IN TERMS OF IMPLEMENTING POLICIES TO IMPROVE THE PROTECTION OF LABOUR RIGHTS, EMPLOYMENT QUALITY AND BUSINESS COMPETITIVENESS FOR THE BENEFIT OF ALL WORKERS, COMPANIES AND BUSINESS AND UNION ORGANISATIONS IN CATALONIA.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To provide ITC with a consistent image that is related to its public duties.
SOLUTION: Convey the values of protection, outreach and efficiency.
RESULTS: Design of a coherent, balanced brand that is unique and easy to recall and apply.