FIRST MAJOR STRATEGIC BRANDING PROJECT FOR GRUPO SORIGUÉ, AIMED AT CREATING A BRAND ARCHITECTURE THAT WILL RESULT IN A UNIQUE BRAND IN THE FUTURE.
CHALLENGE: To provide this group of companies (initially 20) with a global image to help communicate its true size.
SOLUTION: Creation of a structured brand architecture and consistent standardisation of its many application elements: vehicles, uniforms, signage, advertising, documentation, etc.
RESULTS: Greater awareness of the group to the extent desired. Resulting structure of a diverse yet cohesive group. One-on-one competitor with national and European counterparts.
