THE INMACULADA SCHOOL OF VILASSAR DE DALT ENTERED 2007 ON THE VERGE OF CLOSING DUE TO A SERIES OF UNWANTED EXTERNAL CIRCUMSTANCES. AFTER SOME COMPLEX NEGOTIATIONS, OWNERSHIP OF THE SCHOOL PASSED ON TO THE PARENTS OF THE PUPILS.
ONCE THIS GOAL HAD BEEN ACHIEVED, MEDINA VILALTA & PARTNERS SUGGESTED A SET OF COMMUNICATION ACTIONS BEFORE THE FIRST ENROLLMENT CAMPAIGN BEGAN THAT WAS AIMED AT RETURNING THE SCHOOL TO ITS RIGHTFUL PLACE. THE FORMULA WAS BOTH SIMPLE YET COMPLEX: THE SCHOOL HAD TO BE OPEN TO ITS SURROUNDINGS, AS IT HAD NEVER BEEN BEFORE, IN ORDER TO EXPLAIN ITS PERSONALITY, WHICH WAS BASED ON HUMAN, SOCIAL AND INTELLECTUAL EDUCATION AND THE VALUES OF CREATIVITY, COOPERATION AND RESPONSIBILITY ACHIEVED BY THE PUPILS AT THIS SURPRISING SCHOOL.
CREATION OF DESIGN, COMMUNICATION, ADVERTISING AND ENROLMENT CAMPAIGN PROGRAMMES SINCE 2007.
