BARCELONA PROVINCIAL COUNCIL BRANDING PLAN
CONCEPCIÓ, CREATIVITAT I DISSENY DE LA NORMATIVA QUE DEFINEIX LA NOVA ESTRUCTURA D’ARQUITECTURA DE MARCA, L’UNIVERS, LA COMUNICACIÓ, ELS RECURSOS I LES EINES DE CONTROL DE LA MARCA DIPUTACIÓ DE BARCELONA I DONA RESPOSTA A LES CONCLUSIONS DEFINIDES EN L’AUDITORIA I ESTUDI REALITZAT PER A AQUEST FI, ESTUDI DE LA MARCA DIPUTACIÓ DE BARCELONA: ANÀLISI, ESTRATÈGIES DE MILLORA, IMPLEMENTACIÓ I CONTROL.
CHALLENGE: To create a comprehensive corporate identity programme, brand architecture and standardisation: branding, corporate identity and visual system.
SOLUTION: Creation of an orderly rule system that limits the proliferation of brands, strengthens the issuer (Barcelona Provincial Council), provides structure to its entire brand portfolio and also with effective tools based on visual systems that can specify any individual areas or services that require it.
RESULT: Effective organisation of the Barcelona Provincial Council’s entire graphic communication system.
CONSTRUCTION OF VISUAL SYSTEMS: Based on graphic and advertising images structured in the form of the Council’s own visual and verbal identifiers to help explain the uniqueness of the various products, actions and services that have been established and have no brand. Despite having their own expression and personality, they are framed within the codes, guidelines and look and feel of the Barcelona Provincial Council. They also are in line with the activities, products, projects, actions, etc. of the various areas of this institution.