BRANDING FOR THE WOMEN’S ASSOCIATION OF MARESME, WHICH DEALS WITH EMPOWERING, TRAINING, PROMOTING AND HIGHLIGHTING WOMEN IN ALL AREAS OF SOCIETY.
CHALLENGE: To create a comprehensive branding programme: branding, corporate identity and visual system.
SOLUTION: Creation of a brand that combines the two main communication concepts.
RESULTS: Highlighting communication elements and increasing the view of the association as a new player in the county.
BRAND CONSTRUCTION: The resulting logo is based on a combination of the association’s initials and the sinuous forms of a wave, which represents the county of Maresme.
