GLOBAL BRANDING PROGRAMME FOR THE DIGEST MEDICAL GROUP
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To promote Digest’s services under a single global brand in the face of an inconsistent image.
SOLUTION: Creation of monolithic brand architecture and standardisation of all related applications.
RESULTS: Creation of a widely accepted complete brand programme, as well as increased awareness of the Digest Medical Group and the scope of the services it offers.
