GLOBAL BRANDING PROGRAMME FOR THE LABOUR RELATIONS BOARD OF CATALONIA
THE LABOUR RELATIONS BOARD (CRL) OF CATALONIA IS THE RESULT OF THE CONCERTED EFFORTS OF THE CATALAN GOVERNMENT’S ECONOMIC AND SOCIAL AGENTS TO CREATE A STABLE FORUM FOR SOCIAL DIALOGUE AND INSTITUTIONAL PARTICIPATION.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, ETC.
CHALLENGE: To provide the CRL with a consistent image regarding the characteristics of its members: government, trade unions and employers.
SOLUTION: Strengthen the shared values of consensus and dialogue.
RESULTS: Design of a coherent, balanced brand that is extremely unique and easy to recall and apply.