THE GOVERNMENT OF CATALONIA WAS THE DRIVING FORCE BEHIND THE CREATION OF CATALAN CARTOONS, A BRAND THAT SEEKS TO BE A TYPE OF DESIGNATION OF ORIGIN FOR THE AUDIOVISUAL QUALITY OF THE ANIMATION SECTOR.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To create a highly identifiable quality seal brand.
SOLUTION: Creation of a communication universe intimately linked to animation.
RESULTS: Increased visibility of a group of production companies that are already leaders in their sector under the same quality brand