BRANDING FOR ASSOCIATION OF WOMEN ENTREPENEURS AND MANAGERS OF EMPORDÀ
BRANDING FOR THE ASSOCIATION OF WOMEN ENTREPENEURS AND MANAGERS OF EMPORDÀ, WHICH DEALS WITH EMPOWERING BUSINESSWOMEN AND TRAINING, PROMOTING AND HIGHLIGHTING THE WORK THEY DO WHEN IT COMES TO REVITALISING THE ECONOMIC FABRIC IN THE COUNTY OF EMPORDÀ.
CHALLENGE: To create a comprehensive branding programme: branding, corporate identity and visual system.
SOLUTION: Creation of a brand that combines the main communication concepts: entrepreneurship, innovation and gender.
RESULTS: Enhancing communication elements and increasing the view of the association as a leading light in its area of influence.
BRAND CONSTRUCTION: The form of the resulting logo is based on a combination of women, women managers, women entrepreneurs and the Empordà, thereby helping to reinforce the idea of this new group’s unity and strength.