ATECH BCN GLOBAL BRANDING PROGRAMME
ATECH BCN: UPDATE THE BRAND OF ATECH BCN, A LEADING CATALAN COMPANY IN THE MAINTENANCE OF SKYSCRAPERS WORLDWIDE.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To create a leading brand in the field of building maintenance units, as well as a complete brand universe and all the different brand variants:
– Brand architecture (variants)
– Design and communication (offline and online)
– Signage (headquarters and factory)
– Vehicle fleet
– Web applications
SOLUTION: Provide the brand with a corporate identity that is very unique, very easy to recognise and can be easily recalled. Design a communication system based on the brand’s values of tradition, technology and excellence.
RESULTS: Creation of a brand and offline and online communication programme that has international reach and is very easy to identify. A simple, unique and easy to remember brand.
BRAND AND VISUAL SYSTEM CONSTRUCTION: The Atech BCN brand is based on a double-A logo, which represents the usual actions and tasks involved in cleaning a skyscraper. The basket, or gondola, is lifted up and down the building to help clean it effectively.
The visual system is enhanced by the resulting diagonal lines of the brand, thereby reinforcing the idea of action and dynamism of this Catalan startup.