DISCUSSION PANEL ABOUT THE WORK OF YONA FRIEDMAN AND SCREENING OF AN INTERVIEW IN PARIS IN 2011, WITH THE PARTICIPATION OF WILLY MÜLLER (BARCELONA REGIONAL CEO), DENNIS CROMPTON (FOUNDING MEMBER OF ARCHIGRAM) AND RICARDO BOFILL (RICARDO BOFILL ARCHITECTS).
CHALLENGE: To communicate the event effectively.
SOLUTION: Creation of a communication universe intimately linked to the personality of Yona Friedman.
RESULTS: High participation and enhancement of the appeal of the panel discussion about this brilliant architect.
