L’AUDITORI OF BARCELONA
INAUGURATED IN MARCH 1999, L’AUDITORIO IS BARCELONA’S MOST RECENTLY CREATED MUSICAL VENUE AND THE HEADQUARTERS OF THE BARCELONA SYMPHONY AND CATALONIA NATIONAL ORCHESTRA, THE MUNICIPAL BAND OF BARCELONA AND THE VENUE OF THE MUSIC MUSEUM. ONE OF ITS IDEAS WAS ALSO TO BECOME A PIONEER IN STAGING THE FIRST CONCERTS FOR CHILDREN AND TO ENJOY THEM AS A FAMILY.
CREATION OF A COMPREHENSIVE COMMUNICATION PROGRAMME FOR THE PROJECT: BRANDING, VISUAL SYSTEM, SIGNAGE, ETC.
CHALLENGE: To create communication programme aimed at a multi-target audience.
SOLUTION: Promote the values of music as a point of contact and as family entertainment.
RESULTS: Creation of a design that invites people to enjoy music as a family.