INSTITUTE OF NORTH AMERICAN STUDIES
COMMEMMORATIVE BRAND FOR THE 60TH ANNIVERSARY OF THE INSTITUTE OF NORTH AMERICAN STUDIES IN BARCELONA.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, ETC.
CHALLENGE: To create a highly representative brand of the union between Barcelona and the USA through the Institute.
RESULTS: Increased awareness of the task of language training and cultural promotion carried out by the Institute.
SOLUTION: Creation of a simple yet unique brand with a strong concept and clear narrative.
BRAND CONSTRUCTION: The resulting logo combines the American flag with the Eixample district in Barcelona.