INGENIEROS JG GLOBAL BRANDING PROGRAMME
UPDATE OF BRAND AND COMMUNICATION OF THE COMPANY INGENIEROS JG AND ITS WEBSITE.
A GROUP SPECIALISING IN BUILDING ENGINEERING WITH SIGNIFICANT INTERNATIONAL GROWTH: EU, MIDDLE EAST, MOROCCO, PANAMA, PERU, ETC.
CREATION OF A COMPREHENSIVE BRANDING PROGRAMME: BRANDING, CORPORATE IDENTITY, VISUAL SYSTEM, SIGNAGE, OFFLINE AND ONLINE COMMUNICATION, WEBSITE, ETC.
CHALLENGE: To create a solvent international brand, as well as a complete brand universe and all the different brand variants: brand architecture (variants), design and communication (offline and online) and web applications.
SOLUTION: Provide the brand with a corporate identity linked to the company’s origins that is very easy to recognise and can be easily recalled. Design a communication system based on the brand’s values: tradition, technology and innovation
RESULTS: Creation of a brand and offline and online communication programme that has international reach and is very easy to identify. A simple, unique and easy to remember brand.